The Needle
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An Architectural Masterpiece

Breaking Records with Compass Concierge

 

Marketing Evolution:
Case Studies

 
 
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An Architectural Masterpiece

The marketing plan to sell the Brillhart House, Miami’s equivalent of Frank Lloyd Wright’s Fallingwater, was slow and circumspect. The sellers wanted a “soft launch” and a time investment was needed to prepare the marketing touchpoints. The plan included designing a logo and print brochure, website development, press strategy, and a series of private receptions. Additionally, a quiet off-market period was necessary to provide the press team time to break the “First Time on the Market” story angle. Nine news and real estate/architecture outlets published the news. After a six month soft launch, Concierge improvement and price adjustment, the Brillhart House listing went live.

Notable press mentions include features from: Forbes, Mansion Global, The Real Deal, Ocean Home, Curbed, and The Spaces

BrillhartHouse.com

Gary Feinberg
gary@compass.com
305.733.0014

 
 
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Brillhart House

937 NW North River Drive, Miami
Price Upon Request  
2 Bed 2 Bath 1,581  SF 18,5942 SF Lot

View Listing →

 
 
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Gary Feinberg
Real Estate Advisor
gary@compass.com
305.733.0014