The Needle
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Fate Will Dictate

One Client Went from Buyer to Seller and Beyond

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This summer, Compass Agents Jorge Fernandez and Yasser Ponce had a great sale in Schenley Park. At the time, it was the highest sold dollar per square foot in the past 12 months. To promote the sale, they mailed a postcard to the area with a strong call to action, and scheduled a paid social media campaign to complement the arrival of the card in mailboxes.

Their campaign engagement numbers soared; one soon-to-be seller gave them a call after receiving both the postcard and Facebook ad. It took a few meetings, but he ultimately signed his listing with Jorge and Yasser. The team hired a handyman to do cosmetic repairs, including some light painting, to get the home photo-ready. While the client wasn’t originally on board with making improvements, Jorge and Yasser explained why it was a worthwhile investment; enhancing show appeal affects time on market and the subsequent interest rate a buyer gets on a mortgage.

They listed on a Wednesday. Three hours later, the first call came in for an early morning showing. Early appointments tend to be a good sign. There was strong interest and back-to-back showing appointments for three days. By Saturday, the first clients submitted an offer that was accepted.

During negotiations, it came to light that one of the buyers, Carolina Ecker, had recently received her real estate license. She’s the one who called within hours of the home going on the MLS. She and her husband were so pleased with the buying experience they asked Jorge and Yasser to sell their Brickell apartment. “When we met Jorge and Yasser at our listing appointment, they recommended we keep the apartment staged exactly as it was,” Carolina explained, “I’m a designer and they liked how the space felt.”

A week after listing the apartment for sale, two buyers’ agents presented same-day offers. Both the purchase of their home and the sale of their apartment closed in August; that same month, Carolina officially joined Jorge and Yasser’s team at Compass. Of the experience, Carolina said, “These guys sold me on so many levels, with my house, my apartment, and ultimately my job.”

When first meeting with the Schenley Park seller, Jorge and Yasser talked numbers with him at length before coming to an agreement on list price. As they stood up to go, Jorge shook his hand and said, “The market will dictate.” He replied “No, fate will dictate.”

And it was both. Fair list price led to the successful sale. The journey with Carolina from buyer to seller to team member? Fate.

Jared Klein