The Needle
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Now What?

5 reasons why your home didn’t sell this year

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Frustrating. If there was a single word to describe the experience of listing your home for sale, only for it to sit stagnant on the market, it would be frustrating. It’s in our nature to feel connected to our dwellings - with this connection comes defensiveness, “My home should sell…” The good news is, frustration and lack of movement is confirmation that there’s a problem, and the problem is not unique to you. 

As the year comes to a close, take a step back to honestly assess why your house may not have sold and what you can do to close the deal in 2018.

1. The Price is (not) right

There’s no way around it. Properties sell when they are priced correctly. Have an honest conversation with your agent about the value of your home, comparable homes in the area, and current market data to determine if your price needs to be adjusted.

2. Show me the listing! 

Ever turned down a showing? It’s a numbers game: the more accessible your home is, the more likely it is a buyer will walk through the door. Being inflexible in showings can even turn buyers off completely, especially when there’s high inventory on the market.

3. A picture is worth 1,000 words

Great photos help tell a story. Looking at your home with fresh eyes through new photos may help potential buyers see the key features.

4. It’s time for a makeover 

Is your home staged and kept in a decluttered state? Is it in need of repairs? If the property needs major work, it may be worth investing in small fix ups to improve curb appeal and condition.

5. Who’s your agent?

If your agent isn’t responsive or can’t provide you with updates onwhat they are doing to sell your home, it may be time to explore other representation.

Jared Klein