A local interior designer prepares to sell his Palm Bay condo.
Lorenzo Mollicone has been an interior designer based in south Florida since 2000. His work in the world’s metropoles, including New York City, affords him a unique perspective on the Miami design scene. We spoke with him as he prepares to move from his current condo to Coconut Grove, and got his insights on how design influences the marketability of a home.
Can you tell us about your design process?
Well, basically everything we do is based on the client’s story. So any information they give us is what starts our creative process, and then we evolve around that. It’s like a biography with colors and texture. Our focus is on creating a home for the client. It’s always nice when they have something from their history we can start with. It’s all about their personality shining through in their living spaces.
How have you designed your current home?
When I first designed my apartment, I did it in all white, the “classic Miami” vibe. One day I came home and realized it just wasn’t me. Now my apartment is a free-thinking mixture of things; I’m really inspired by color and texture and how it plays with the clean lines mixed with antiques. Inside it’s all neutral colors, the blue from the sky, the mint gray from the water, the brown from the tree trunks. You walk through the different open areas of this apartment and the view follows you.
What are you doing to prepare your house for sale?
I think it has to do with the type of buyer. I tried to sell once before, but I was getting the wrong buyers coming to the showings. They were confused because I’ve removed a lot of the doors to make it more open. I stressed to my Compass agents that this is not an apartment for just anyone, and they’ve done a great job marketing it. The location of the condo itself, with its view, is almost magical. It’s like ever changing natural art. Miami’s great but it can be a crazy place. Once you get through the security gate, pass the huge Banyan tree and start the drive along the winding path, you realize that this apartment is unique; you’re in paradise.
What prompted you to move on?
I’ve been living here for 15 years and I’ve gotten too comfortable. I need a new project. Temporarily, I’m moving to Coconut Grove. I’ve kept a place there for 25 years. I want to feel it out a little bit more; a stepping-stone to my next venture. I’m going to miss my view, but I think it’s a good thing. Sometimes you get so comfortable you never leave the apartment. Change is good.