The Needle
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Ask Compass with Josh Dotoli

The first question you should ask when preparing your home to be listed is “what impression is this home going to make on the buyer?”. After all, the end goal is for the buyer to envision themselves living there. At times, this requires de-personalizing your space to allow the future buyer to imagine their own belongings in the home. 

Photography is the most important component of selling a home. In our digital age, the first showing happens before the buyer walks in the door. For that reason, I work with the same photographer to keep the quality consistent and show the listing in the most natural, but best form. The photos we take don’t just end up online, but will likely see an additional 40-50k eyes through magazine publications, social media posts, and digital advertising. 

As an agent, I work through a market preparation checklist with my clients. This checklist goes over everything from cleanliness, to clearing countertops, to curb appeal and landscaping, to the furnishing of the home. Furnishing a listing can be time-consuming and costly, but it also has the potential to bring extraordinary value. According to the National Association of Realtors, furnished homes sell for 5-10% more than unfurnished houses. Because of this, I often partner with a furniture company to give the home the attention and detail that it needs to sell. 

Considering putting your home up for sale? Contact Josh Dotoli to identify the best go-to-market strategy for your needs. 

Josh Dotoli 


Jared KleinComment