What are the details that go into marketing a home?
When considering the marketing of a listing, it’s important to first consider the current state of the home. The Compass Concierge program provides sellers with the option to let us cover the costs of staging, painting, deep cleaning, landscaping and more, and have that cost paid back when the home sells, and can be an advantageous tool to start with. After making the updates to the home, professional photos and videos can be taken.
While preparing all the upfront needs of the home, listing it on the Compass website as a “Coming Soon” can get the home on the market quickly. This also starts generating buzz before it hits the MLS. To gain exposure to the listing, “Collections,” known as the Pinterest of real estate, email blasts, social media posts, and paid digital advertising, can all be used; all of which can be created using the Compass platform. Premium placement in local print publications as well as in in-house print publications like The Needle, are other components of the overall strategy. Using the Compass Networking tool and personally connecting with other agents, who are active in the neighborhoods where listings are, are other ways to market a home.
It’s important not only to stick to your marketing strategy, but also to analyze results. I come from the legal industry where I spent over 25 years at two
“white-shoe” law firms, working as a senior analyst. I understand the importance of digging in to analyze where the buyer comes from. That is one of the most important details that often goes missed in a marketing plan.
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Renée M. Grossman